How To Create A Blue Ocean: Look Across Strategic Groups Within an Industry

Blue oceans can be created by looking across strategic groups within your industry. A strategic group are the companies within an industry that follow similar strategy. The key to unlocking a blue ocean is to understand which factors determine customers’ decisions when choosing between the strategic groups. Which factors can you focus on and which you should eliminate? If you are a high school student interested in business, innovation, or entrepreneurship, register for the Blue Ocean High School Entrepreneurship Competition and win fame and cash prizes! The Blue Ocean High School Entrepreneurship Competition is the largest virtual entrepreneurship competition in the world created and supported by high school students. Every year, individuals or teams pitch their innovative business ideas to experienced entrepreneurs and businesspeople. As well as getting feedback on their ideas, participants join a community of like-minded students, and compete for thousands in cash prizes! Join the Blue Ocean High School Entrepreneurship Competition today! To register, text “blue ocean” to (855) 700-8689 Visit the Blue Ocean Entrepreneurship Competition website: https://blueoceancompetition.org/ The competition is directly inspired and based on Chan Kim and Renée Mauborgne’s Blue Ocean Strategy and Blue Ocean Shift bestselling books. Find out more: https://www.blueoceanstrategy.com