Cereal makers sold us a breakfast myth

Is breakfast the most important meal of the day? Join the Video Lab! http://bit.ly/video-lab Subscribe to our channel! http://goo.gl/0bsAjO Cereal companies have perpetuated a big myth about breakfast: that the first meal of the day is crucial to good health. And one of their most long-lasting claims is that breakfast is a good strategy for weight loss. Turns out, a closer look at the science suggests that may not be the case. We trace the origins of this myth, and the long history of breakfast companies making dubious health claims. Check out Julia Belluz’s Vox article that this video is based on here: https://www.vox.com/2019/2/1/18206873/breakfast-diet-weight-loss And for a deeper look at some of the studies we mention in the piece, you can find them here: https://www.bmj.com/content/bmj/364/bmj.l42.full.pdf http://faculty.seattlecentral.edu/jwhorley/Breakfast_BMI.pdf https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4473164/ Note: The headline for this video has been updated since publishing. Previous headline: Is breakfast the most important meal of the day? Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H