What lessons should brands take away from the 'Bud Light Effect'?

What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's, and others who partner with or display LGBTQ+ themes, be it beer or tuck-friendly swimsuits. Read more: https://scrippsnews.com/stories/what-lessons-should-brands-take-away-from-the-bud-light-effect/ ------------------------------------- Scripps News is your source for news and analysis covering the top stories from around the world. With persistent curiosity and no agenda, we strive to fuel meaningful conversations by highlighting multiple sides of every story. It’s news with the why. Join our newsletter at https://bit.ly/2q1tepr See more at https://www.scrippsnews.com/ Like Scripps News on Facebook: https://www.facebook.com/scrippsnews/ Follow us on Twitter: https://www.twitter.com/scrippsnews Follow us on Instagram: https://www.instagram.com/scrippsnews/ Follow us on TikTok: https://www.tiktok.com/@scrippsnews