Why we need inclusive products for breast cancer survivors | Jasmine Jones | TEDxPearlStreet

NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf Tech fashion entrepreneur Jasmine Jones is changing the way we design products for women who have undergone mastectomy after breast cancer surgery. Inspired by her grandmother's struggle to find inclusive prosthetics and intimate apparel, Jasmine is developing the first line of inclusive prosthetics for women of color who have undergone treatment for breast cancer. In this inspiring talk, you will learn about Jasmine's commitment to promoting body positivity while challenging how society views the female body as she helps women not only survive, but also thrive. Jasmine Jones is the founder and CEO of Myya, the first online direct-to-consumer, insurance-billable post-mastectomy intimates brand. Inspired by her grandmother's battle with breast cancer, Jasmine created Myya to address the challenge of finding well-fitting post-mastectomy bras that provide support when you need it most. Incubated at Cherry Blossom Intimates, the brand’s retail space, Myya is the next step in the company’s evolution, connecting women across the country with certified mastectomy fitters. Offering breast cancer survivors a completely customizable virtual post-mastectomy bra fitting, ensuring that all women get the perfect fit. Myya is the only online post-mastectomy bra boutique that can both fit and bill insurance directly for its customers, making the shopping process seamless for them. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx