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At the end of April, some close colleagues and I started making the transition from working with lead vendors to generating our own leads through social media based marketing. At the time we were just going off a theory, and had no idea if what we were attempting would produce meaningful or sustainable results. Two months later, and I'm ready to say with confidence that this has changed my business in a meaningful way, but even more than I thought it would. The goal was to connect with more potential clients, but what we stumbled into was something much more meaningful... the ability to connect with people more easily on THEIR time, by becoming a fixture in the community, and prioritizing PROVIDING VALUE over generating sales. I can't emphasize how important that is if you genuinely want to see your business grow as a fixture in the community, and be able to see the exponential growth that we all want for the future of our businesses. If I can encompass that ideal in a single sentence, it would be one of my favorite quotes from Alex Hormozi- "Goodwill compounds faster than revenue" When I heard that, it affected me on a deep level, and I knew that there was a lot of wisdom and power in that statement. To apply that on a simple level... Give. Give time and time again... without being asked, and without expecting anything in return. This group is going to be my attempt to encompass that ideal… So starting today, I am going to be sharing Episode 1 of a new webinar talking about what we have been working on for the past 2 months!! Episode 1 is going to be a deep dive into FB & IG advertising- with the main topic being everything inside Meta Ads Manager- How to create ad campaigns, how to read metrics, what types of ad campaigns have been working to generate certain types of engagement, as well as a full walkthrough on creating a new campaign from scratch!!
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