A Cleaner World Could Start in a Rice Field | Jim Whitaker and Jessica Whitaker Allen | TED

Rice is the world's largest food source — and it's also a massive emitter of methane gas, a key contributor to climate change. Fifth-generation rice farmer Jim Whitaker and his daughter, farmer and conservationist Jessica Whitaker Allen, are working to slash rice's environmental impacts with innovative, sustainable farming practices. They share how they're keeping their family farm in Arkansas profitable while also spreading green farming practices to their neighbors — and, eventually, the rest of the world. "If you take care of the planet, it will take care of you," says Whitaker Allen. Countdown is TED's global initiative to accelerate solutions to the climate crisis. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030, in the race to a zero-carbon world. Get involved at https://countdown.ted.com/sign-up Learn more about #TEDCountdown: Twitter: https://twitter.com/TEDCountdown Instagram: https://www.instagram.com/tedcountdown Facebook: https://www.facebook.com/TED Website: https://countdown.ted.com If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership Follow TED! Twitter: https://twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: https://go.ted.com/whitaker https://youtu.be/w7n1oYtMdEY TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TED #TEDTalks #farming