About

BLUE OCEAN SHIFT is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth. BLUE OCEAN SHIFT is an indispensable and much anticipated follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Whether you are a cash-strapped startup, nonprofit or a large, established company with bureaucratic obstacles, BLUE OCEAN SHIFT will show you how to move from red oceans crowded with competition to blue oceans of uncontested market space and explosive growth. This official channel provides an overview of Blue Ocean Strategy & Blue Ocean Shift, its applications and its global influence. See for yourself the impact that the blue ocean concepts have had around the world and check back here for further videos that we will be adding in the future. Happy viewing! Get your copy here: https://www.amazon.com/Blue-Ocean-Shift-Competing-Confidence/

Male