Dr. Mona Amodeo | Conversations with Jeff Weeks | WSRE

Customers and employees no longer see socially conscious values as a bonus, but rather as a necessity. Branding and sustainability expert Dr. Mona Amodeo, the founder and CEO of idgroup, discusses how to create a brand and an organization that is both a great citizen as well as a profitable and thriving entity. Her most recent book is entitled “Beyond Sizzle: The Next Evolution of Branding.”